Spectacular new collection from Montreal-based designer Josh Reim

A brief serving suggestion before you lean back and scroll through this spectacular new work from Josh Reim: put on the Twin Peaks theme tune and sniff some tennis balls. The last time we featured Josh’s work it was to rave about his extraordinarily unique look book for his Autumn/Winter 14 collection which he had shot with the help of his best pal and collaborator, Jetro Emilcar. In his third collection the 18-tear-old ex-skateboarder and designer from Montreal has channelled the cold, dark vibe of the leisure activities of the wealthy.

His Spring/Summer 2015 collection is Josh’s way of honouring the “odd boy." Josh takes strange inspiration from unlikely and diverse sources from Charles Manson to actor Vincent Gallo. Mixed in with the lone ranger vibe in the collection is Josh’s cynical homage to citizens of Martha’s Vineyard – waspish, wealthy Americans who golf and barbecue and spend time at the Kentucky Derby. The new look-book even feels like that. It’s like walking across a Michigan lawn through a sprinkler. It’s tennis. Lakeside cottages. White cars. Bed linen. It’s luxury crackers.

That mystique, that incense-like musk that hangs over Josh’s work, that’s the refreshing factor in this. Whatever you say his clothes mean, it’s cleverer than that. Wherever you look for the clothes, you won’t be able to buy them. Three look books in and Josh Reim has got us twirled tightly around his little finger, and I’m almost certain the rest of the fashion world is going to follow suit. You heard it here first.