Jacques Greene’s new single will repeatedly play until it’s destroyed in real-time installation

In light of Jacques Greene’s new single, Real Time, a real-time installation and live stream of the single is constantly playing on his website.

Record label LuckyMe are consistently credited for their visionary art projects to coincide with releases, and Real Time is no exception. Over the next four weeks the installation will slowly destroy itself. “It’s a very simple idea, referencing Wolfgang Tillman’s still lives,” says the record label’s co-founder Dominic Flannigan. Featuring a turntable, a wilting orchid and a monitor, the installation is similar every time you log on, but is steadily deteriorating.

“We’ve cut a single bar of the main loop of the song to a looping vinyl dubplate,” Dom explains. Gradually, the turntables arm and cartridge will begin to break, wobbling the sound. “The dubplate will break apart, it’s already cracking and eroding.”

The installation is part of a larger campaign for Jacques Greene’s forthcoming album Feel Infinite and features design and art direction from Hassan Rahim and Montreal-based photographer Mathieu Fortin. Jacques Green’s website, the host of the installation is also brilliantly constructed by Hassan and Joseph Thomas.