Jack Siegel

New York-based photographer Jack Siegel’s work is downright cool. In fact, it’s so on-trend it’s difficult to see past its content to measure its merit. Are his pictures good because they’re good pictures? Or because he’s photographing good-looking people in good-looking places having what seems to be a super-fun time? We think the former (albeit with a bit of the latter thrown in for good measure). Siegel’s work epitomises current photographic trends in tone and aesthetic, but there is personality here, and emotion, and decent craft – a real acknowledgment of what makes a photograph a good one.