Applications open for the It’s Nice That x DROOL Artist Open Call

A place to scout out unique prints and art by emerging creatives and add some colour to your walls, all whilst supporting independent artists, DROOL was founded by graphic designer Alex Liepman in 2020 to address the lack of representation and support for early career creative talent. Collaborating with artists, designers, illustrators and photographers from across the globe, the DROOL store now manages the production and sales of fine art prints for the creatives it backs, with fair artist commissions and sustainability at its heart.

We’ve collaborated with DROOL to launch the Artist Open Call, a new competition wherein creatives can submit their artwork for a chance to be shortlisted to be sold, in print form, on DROOL’s carefully curated online store. This opportunity offers an income stream for independent creators and emerging creatives, where they will earn a commission for every piece sold, providing them with some financial backing to further their crafts. The initiative aims to break down barriers for emerging artists regardless of their background or location, by platforming their work and offering them a new side hustle; all the while Drool handles all of that tricky admin like framing, delivery and customer service, working with print labs dotted across the world.

Alex, founder of DROOL shares: “I’m excited to partner with It’s Nice That as I feel we have a shared passion to champion and financially empower grassroot creatives. I’m looking forward to seeing what talent comes out of this open call and am looking forward to supporting more artists and enabling them to showcase and monetise their work on a global stage.”

Here’s how you can get involved:

• Applications for the Artist Open Call are open from 8 October – 22 October 2024. Artists can submit their work here. Artists will retain full ownership of their artwork but grant DROOL a temporary licence to produce, market, and sell their artwork. Artists earn a 15 percent commission on sales (around 50 percent of profit).

The criteria for your submission:

• For each submission, three to five jpg artworks are required. Those shortlisted will need to meet the below requirements to be represented:
• Digital artworks: Submit high resolution jpg with a recommended resolution of 10,000px on the longest side at 300dpi or a minimum resolution 8,000px on the longest side at 300dpi
• Physical artworks: For canvases or other physical works, the original artworks will need to be a minimum of 16x20” and you must be willing to have these high resolution scanned.
• You will also need to provide your name, artist bio, contact details, and an option description of the artwork as part of your submission.
• Multiple submissions are allowed to be entered for the open call, but each submission must comply with the above terms.