Hey Studio’s athletic and geometric typeface for ESPN’s magazine

Hey Studio has designed a bold typeface for American sports publication ESPN The Magazine. “The magazine was looking for a lettering with volume to lead into their section Forward, where in-depth articles are published,” Hey says. “The solution was to design display letters cut geometrically and in bas-relief to represent the energetic nature of sports people.”

As though it’s been carved out of digital stone, the typeface is lofty, but the delicate touches between the feet and arms of the letters give it grace and prevent it from becoming clunky and overbearing. The greyscale palette the Barcelona-based studio has applied also allows the type to be universal for the sports the mag covers and adds to its composed yet athletic appearance.