Last night we were lucky enough to try out the latest bit of mobile technology wizardry from the excellent AKQA, in the shape of Heineken Star Player. The app is a tool that makes watching football that little bit more interesting – allowing you to pit your wits against your mates in the same room, or your mates on the internet. The game asks you to predict key moments during a live match and the atmosphere and inclusivity of the gameplay the simple concept creates, making use of live, in-game information is really quite something to behold. Well worth an investigate for football lovers and haters everywhere…
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.