Animation: Leading creatives pick the work they wish they'd done

Whether we admit or not, jealousy plays a not insignificant role in the creative industries. In fact D&AD is honest enough to address this head on; when it comes to choosing pencil-winning work judges are asked to consider whether the entry stokes their creative envy and make them wish they’d done that piece.

The organisation has extended this idea by asking three leading creative talents – Jessica Walsh of Sagmeister &Walsh, Dan Wieden of Wieden + Kennedy and Iain Tait of Google Creative Labs – to look back on the work they wish they’d done this year in their respective categories (design, advertising and digital).

Not only are their selections and reasoning jolly interesting, but Factory Fifteen have created some excellent animations to support the pieces, packed with nods to some of the best projects in those areas (think tiny Plumen lighbulbs and BBH’s Three Little Pigs). Terrific stuff!