“Don’t mix rock and roll with professionalism” – a conference through the eyes of Snask

“Don’t combine Rock and Roll with professionalism” was a friendly word of warning from Stockholm based creative agency Snask. Founders Erik Kockum and Fredrik Öst closed the second day of Design Indaba arriving on stage in a car and bringing the band Väg (which translates as ‘road’ in English) on with them. After asking the audience to don pink masks and ignoring their own advice, they combined rock and roll and professionalism with shambolic style.

Speaking to the designers, it became clear they were having a pretty unique experience in Cape Town that they, like most other people, had been capturing on their phones. We got hold of the pictures and (with their permission) publish them below – see Design Indaba through the eyes of Snask.