New York studio Dark Igloo reimagine their online contact page as an 80s style game
It’s not often that we see interesting takes on the"contact us" section of a website but Dark Igloo have previous when it comes to not doing things by the book. The New York-based studio relaunched their online presence last year and its new layout helps do their myriad interesting branding and design projects justice. But it’s when you come to try and email them that things take a turn for the weird and wonderful, because rather than being directed to a dry list of contact details, you’re instead plunged into a fabulously retro game where you need to fly an envelope around a race rack thereby unlocking the email address you need. It’s a really fun concept rendered with the kind of faithful nostalgia only true game-obsessives could manage and it’s always great to see a company which prides itself on creativity and ideas put that commitment into practice in unexpected ways.
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.