Chloe Lee and Minkyoung Kim produce a beautifully functional grad show identity

Every year during graduate season we sift our way through an enormous number of grad show identities. It’s arguably one of the trickiest briefs for a young student; creating a comprehensive identity for a showcase of upwards of 100 creatives’ work – all of them with different styles and concerns. Some of what we see is excellent, but many seem to struggle under the pressure of pleasing their peers.

Chloe Lee, a recent graduate of the Rhode Island School of Design, was jointly responsible for the identity of a group graduate show entitled 50/50, in which she and collaborator Minkyoung Kim produced a modular identity. Both designers took half the contents of the show away and typeset them individually, after which they combined them to produce the final identity. The branding itself was printed on neon stickers that can be combined to create wholly unique posters and promotional material across a multitude of media. Nice solution to an age-old problem if you ask us.