Bre Furlong’s Half Empty sums up breastfeeding all too well

The photo series focuses on the ephemera that will be acutely familiar to anyone who’s breastfed, making it relatable and emotionally provocative.

Date
9 May 2024

Philadelphia born and raised, Bre Furlong was an experienced commercial photographer working in the ad world before she decided to go freelance at the height of the pandemic. Exactly a week later, she found out she was pregnant. “Since then I’ve been figuring out how to merge my career and motherhood, and with little sleep and lots of espresso, we’re making it happen,” she says.

After a traumatic birth, she remembers wanting to create something to help process the trauma, but – as anyone who’s ever tried will know – finding any time for personal projects as a new parent is as good as impossible. Soon came the next challenge: breastfeeding, an experience Bre describes as, much like motherhood in general, “very lonely… but when we open up, we learn that we all share similar experiences”. Not wanting to let another transformative experience go undocumented, Bre looked to capture her journey, but also that of many others, in her project Half Empty.

The series of photographic still lifes mostly depicts the all-too-familiar ephemera surrounding the experience of breastfeeding, each focused on a different aspect of the emotional and physical rollercoaster that it is. One, titled Pumping, features a breastpump, an alarm clock (set to 2am, maybe 2pm, what’s the difference?), a smattering of snacks and a full hairclip. These are otherwise prosaic objects that, when artfully composed together, become a highly recognisable vignette of a moment in time to which many viewers will relate. Another, titled Hairfall, features a comb with a clump of hair and a pill box poignantly focused on three days of the week that spell “WTF”. The compositions are designed to evoke emotions and stories; for example the latter, Bre explains, “was meant to feel just as haunting and confusing as it is to see your body morph into something unfamiliar”. Here, she intentionally chose a soft pink palette to represent femininity and vanity, “because after all, it’s merely superficial. In the end, your child will be loved, and the hair loss, cystic acne, and deflated breasts will hopefully be embraced, but it’s still a bit horrifying to experience that loss of identity.”

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Bre Furlong: Pumping, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: Hairfall, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: Hairfall, Half Empty (Copyright © Bre Furlong, 2024)

One shot that visually stands out from the rest is Teething, which shows a cactus unnervingly close to an inflated balloon. The title paired with the wince-inducing image is intended to convey the dread of impending agony countless parents will empathise with. “When I decided to breastfeed, I thought it would be this beautiful bonding experience, with birds chirping,” Bre remembers. “It was that at times, but it also felt invasive and suffocating. It’s easy to consider the benefits of breastfeeding, but here I wanted to explore the sacrifice of allowing someone physical access to my body 24/7 for two-plus years.” 

Overall the series stands apart from many depictions of motherhood because it features no people (not counting the cute chubby hand reaching into one frame). Motherhood is typically documented through a photojournalistic lens, Bre says, “which is of course beautiful, but deeply personal. People deserve to take up that space, but for Half Empty I wanted to create a body of work that had a blank space.” Focusing instead on everyday objects, the series captures Bre’s story but also feels open for others to see themselves within. The photographer has intentionally removed herself from the narrative, visually, to allow other mothers to “occupy that space and remember how it all felt”. She summarises: “Although our society views these experiences as trivial and ordinary (they aren’t), we deserve to reflect, mourn, and celebrate. Half Empty is me doing just that.”

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Bre Furlong: Teething, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: Weaning, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: All Gone, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: Latching, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: In, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: Out, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: Out, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: Eating, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: Cleaning, Half Empty (Copyright © Bre Furlong, 2024)

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Bre Furlong: Colostrum, Half Empty (Copyright © Bre Furlong, 2024)

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About the Author

Jenny Brewer

Jenny is online editor of It’s Nice That, overseeing all our editorial output. She was previously It’s Nice That’s news editor. Get in touch with any big creative stories, tips, pitches, news and opinions, or questions about all things editorial.

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