London based studio Antidote have got some great work and some even better ideas. One of which is the continued collaboration with We Are What We Do, as well as books Change The World For A Fiver, Change The World 9 to 5 and Change The World At 35,000ft you will probably best know them for the I’m not a plastic bag, Anya Hindmarch reusable shopping bag that caused all the hysteria some time last year.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.