Adobe collaborates with children to create climate superheroes with Photoshop this Earth Day

Every year, Adobe aims to support Earth Day. Whether it's through its #RestoreOurEarth challenge, or providing Earth Day templates on its Adobe Express software, it's a brand who knows how important its impact can be. That’s why it's tapped into another pressing issue for this year’s Earth Day: children. With over half of parents believing their children know more about sustainable living than they do, it’s no surprise that Adobe wanted to tap into this well of creativity. How can a child’s uninhibited creative outlook on life help challenge and question the future of climate change? This Earth Day, with the help of some young talented creators, Adobe has helped to bring to life a group of children’s Climate Superheroes with Photoshop.

From hair that can stretch to collect rubbish to shoes that plant seeds as you walk to a healing tree that can breathe life into other dying trees, Adobe and the partnered artists certainly had their work cut out for them. Yet with the greatly detailed and endless capabilities of Photoshop at hand, it was a job well done. The seemingly impossible has been made possible, and the Climate Superheroes dazzle on the screen as if they were real, genuine comic book characters.

The superheroes, brought to life by Gemma Gould, Amrit Birdi, Corah Louise, Nuria Boj, and Tommy feature an eclectic mix of illustration and digital work, keeping faithful to their original brief while harnessing Photoshop to elevate them to a new realm. There’s something for everyone in there too: a heroine soaring the skies collecting rubbish, a cyborg with special prosthesis, and a magical bird and their seed (to name a few). The artists, already pre-existing users of Photoshop, haven’t sacrificed their point of view to fit the brief. By using the very open-ended platform of Photoshop, there’s enough room for all of the children’s briefs to be faithful to their conception while balancing out a refined artistic quality from the chosen artists.

Being briefed by children for a commission may seem like a hard task at hand, but Adobe’s commitment to believing everyone is creative helped unlock a myriad of ideas and visuals for the creators. That’s because Photoshop is a platform designed for everything and everyone, not limited to a lucky few here and there. Since its inception, the software has become synonymous with breaking down barriers and opening up (or creating) worlds. Anyone can download Photoshop, harness its tools and get to work – even the youngest of our generation’s thinkers. Needless to say, a limitless imagination pairs well with the limitless potential of Photoshop.

By taking out the elitism in creation, Adobe is able to spread its reach far and wide and make sure all feel welcome to engage with Photoshop. Earth Day brings up a large array of issues in the sociopolitical conversation, and the Climate Superheroes campaign is Adobe’s way of tapping into how raw creativity can contribute to and shift these conversations. As Adobe consistently proves time and time again: Photoshop is for everyone because creativity for everyone.