Shining

Date
25 March 2008

Supposedly this is quite an old video, but as I hadn’t seen it until last week and it made me smile, so I thought it was well worth a post.

As a piece of self promotion a plucky young editor decided to cut and paste classic film ‘The Shining’, transforming one of the most chilling films of all time into a trailer for a rom-com.

A fantastic example of how the importance of context cannot be underestimated and how a bit of humour goes a long way.

Top notch.

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About the Author

Alex Bec

Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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