Kicking off the Nike Sportwear Presents programme of events was Max Lamb yesterday. Max explored how unusual approaches to process can create fresh outcomes. Here he creates a series of bespoke sporting benches, for embellishment by Chrissie Abbott and Melvin Galapon. Max’s benches are designed to reflect the importance of rest and reflection in sporting achievement and will be used in the 1948 space for all group sessions.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.