Royal College of Art graduate Kenichi Okada has got some fantastic work. Pictured is ‘Animal Superpowers’, a collaboration with Chris Woebken and MBA students from the Oxford Said Business-school.
‘Curiosity and exploration is one of the major desires of children. How would kids feel if they could transform themselves to the same eye-level as adults or can you even create an experience of being tiny, even as small as an ant.’
The series of toys transforming the self and extending and enhancing the sensory range include Ant (feeling 50x smaller), Bird (creates a new relationship the environment) and Giraffe (child to adult converter).
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.