Irish and Swedish is not your most common creative nationality pairing, but M&E seem to make it work beautifully. Fusing their talents gleamed from their studies in photography and visual communications their portfolio is as varied, playful and time-sapping as any I’ve seen for a long while. Their video for Jape’s Floating was released back in 2007, but you can still taste the leftovers from the 3-minute fresh-food pelting.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.