Nike do performance and quality emphasis incredibly well, and the new limited edition POP that made it’s way into the studio this week only goes to reinforce that fact. As a celebration of the launch of the inaugural Gyakusou performance running collection by Nike x Undercover, there have been 200 copies of POP’s A/W10 issue made available with a special cover and the original 12-page feature by photographer and film maker Jamie Morgan. The issue is available exclusively in the UK at Dover Street Market now and doesn’t disappoint.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.