Alongside the more recognisable packaging that Pearlfisher design are a few less well known names, like Green & Spring (pictured). The challenge was to launch a new luxury beauty range for the retail sector including brand identity, naming, graphic design, tone of voice and copy.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.