Very slow on the uptake here as this did the rounds a week or so ago. Not sure why it took me so long to get round to watch this new Puma Lift ad, if you haven’t seen it yet it’s well worth it. Also worth checking out is the print campaign that runs alongside it.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.