Thirteen year old blogger Tavi Gevinson is currently taking the fashion world by storm. Even at thirteen to refer to her as the next generation would be nothing short of an insult, having recently starred on the cover of POP as well as an article in LOVE, Tavi is fast becoming a name to know and Style Rookie, a blog to check.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.