Shobo Shobo!
I don’t know what it means, and I can’t get all of the images on the site to load, but what I see I love!
The hand painted sweatshirts ooze with personality and have even been picked by H&M, with a collection being released all over the globe tomorrow.
Word on the street is that they are also having a little show over at the wonderful KRETS in Malmö towards the end of the month.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.