It’s a lot easier to quote their website for this post from the guys over at mcfaul,
‘This, Ladies and Gentlemen, is possibly the maddest, most totally funny and bonkersness project we’ve ever had the pleasure of undertaking…yes indeed…we did it in a big way for Havaianas. The lovely Bronwen Gilbert from BBDO had us and the smashing Kustaa Saksi (we love you by the way fella!) designing some massive wall murals in NYC for the totally cool Havaianas flip flops. Mwahahahaha…how we laughed on a daily basis. Awesome! We want more of this kinda thing. Everyone out there take note! Wizzle!’
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Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.