The Mill is a world-leading visual effects company with bases in London, New York and Los Angeles. They provide pioneering effects solutions to advertising, music and the entertainment industry.
In other words, they are responsible for some of the most memorable visual effects work, from the History of Honda Advert to the billions of beauties for Lynx. They’ve even bought Bob Monkhouse back to life. Pictured though is the ‘Drop pillows not bombs’, a piece for Absolute.
Check out their extensive archive and podcast that shows selected projects in more detail.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.