This weeks guest post comes from James Groves, Creative Director of the London studio Third Eye Design, who also have studios in Glasgow and New York.
‘We have just launched the global branding, marketing and advertising campaign for Santiago Calatrava’s Chicago Spire.
The 2000 foot, elegantly twisting tower with 150 floors containing 1,200 unique and premium residences will be the tallest exclusively residential building in the world.
The teaser advertising campaign is currently featuring in publications including Vanity Fair, W Magazine, Conde Nast Traveller, and Wallpaper.’
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.