We were treated to a bit of a first hand demo of a book by Ron King this morning that was really rather special. We were saying hello to Sam in his studio and he whipped out this beautiful concertina book of cut letters, which on it’s own is mightily impressive, but then even more so when the mechanism of how it reads is unveiled. Revealing letters ‘A’ – ‘M’ when read one way and then ‘N’ – ‘Z’ the other it was evident that we were in the presence of something made by the hands of a master craftsman. You can get one here
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.