Nice little advert for Jeep by Dannish agency Bates Y&R. The Jeep parking space event took place over a few weeks in the spring of 2007 in Copenhagen. The main objective being to make the Jeep brand part of the urban enviroment in a surprising way.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.