Uniqlo takes over part of the new Tate Modern with London Dreaming installations

Date
17 June 2016

Uniqlo has taken over a whole floor of the new Tate Modern building, Switch House, with a series of interactive installations around the theme of London Dreaming.

To celebrate and support the newly enlarged gallery’s opening weekend, the fashion brand has installed a huge wall adorned with 60,000 ribbons and large-scale wind machines. Uniqlo are inviting visitors to take part by challenging them to “imagine a better future” with its colourful and energetic exhibit.

In conjunction with the event, the brand has also worked with young and emerging artists to transform all its London store windows. The showcase of artworks are displayed on structures inspired by the gallery’s iconic architecture.

The new Tate Modern is now open, with the Uniqlo installation open on Level 6 of Switch House all weekend until the end of 19 June.

Above

Jamie McGregor-Smith

Above

Jamie McGregor-Smith

Share Article

Further Info

About the Author

Jenny Brewer

Jenny oversees our editorial output. She was previously It’s Nice That’s news editor. Get in touch with any big creative stories, tips, pitches, news and opinions, or questions about all things editorial.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.