Hilarious and charming new Maynards Bassetts' Liquorice Allsorts ad by Jack Sachs

Hilarious and charming new work here from Jack Sachs, the young illustrator and animator from south east London who’s just made Maynards Bassetts very fun indeed. Jack was commissioned by Wieden + Kennedy along with nine other creatives to direct and animate a short spot advertising Maynards/Bassetts’ Liquorice Allsorts.

London-based Blinkink oversaw the production of all the spots and it’s the first ad for Liquorice Allsorts in over 20 years. In Jack’s film we see the cheeky little anthropomorphised sweeties bobbing about by a desk in a boring office, enjoying a roundabout and giving it large at a bus stop while a familiar-looking figure paces about waiting for a bus.