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New work by Huntley Muir and Craig Oldham urges festivals and revellers to go veggie

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Date
22 June 2016
An animation of a series of bold, typographic posters promoting vegetarianism with the logo “Go Festi Vegi Here”. The posters feature humorous claims such as “Eat corn & get better signal” and “Eat halloumi & have better tent sex”.

As Glastonbury opens its gates, the third issue of Do The Green Thing urges festivals to stop selling meat and for revellers to go vegetarian. The publication has teamed up with designers Huntley Muir and Craig Oldham to produce three pieces of creative content that are a passionate call for change.

Craig Oldham, the author of In Loving Memory of Work , has created a series of posters called Hyping the Veg designed to aid veg stall owners promoting their fare and inspiring festival goers to stay faithful to a diet that is environmentally, as well as health, conscious. “Using the visual language of market stalls, and incorporating some outlandish but not unreasonable claims, the posters are freshly served and ready for veggie vendors to download, display on their stalls and vans and redress the PR imbalance that has for so long tipped heavily in favour of flesh,” say the editors. The posters are free for stall holders to download and use.

Founder of Do The Green Thing Naresh Ramchandani of Pentagram has written an essay that explains the effect of unchecked meat consumption on our planet, attempts to debunks the myth that meat is the ultimate hangover cure and suggests ways to make it easier to go vegetarian. Illustrating the article is Vegliners by Huntley Muir, a series of new illustrations that rework the lyrics of Glastobury headline acts, but with a veggie twist.

You can see all the posters and read the articles here

A digital collage of Adele singing into a microphone, surrounded by a blue glowing aura. Hand-drawn text across the image reads “Never mind I’ll find Vegetable Stew”.
Above

Huntley Muir: Vegliners

A digital collage featuring a blue-tinted image of Chris Martin from Coldplay. He is surrounded by blue scribbled lines and the words “COLD” and “PLAY” in the top corners. Handwritten text across the centre reads “she dreamed of pilau, pilau, pilau rice With o-o-o-o-o kra”.
Above

Huntley Muir: Vegliners

A smiling person with a white beard holds up two identical white posters. The posters read “Cameron’s had his cock in the pork” and “Eat Veg”.
Above

Craig Oldham: Hyping The Veg

A colourful banner with bold typography reads “VEGI”, “EAT HALLOUMI” and “mmm... FALAFEL”. The text encourages viewers to have “BETTER TENT SEX” and lists things vegetarian food is “BETTER THAN”, including “JUSTIN BIEBER AND CARS”.
Above

Craig Oldham: Hyping The Veg

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About the Author

Owen Pritchard

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Owen joined It’s Nice That as Editor in November of 2015 leading and overseeing all editorial content across online, print and the events programme, before leaving in early 2018.

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