Animation and digital studio Animade unveils new identity

Animation and digital production studio Animade has launched new branding, with a redrawn logo that aims to “celebrate the multifaceted creativity that its fifteen-strong collective offers,” it says. The launch of the new look coincides with the London-based studio’s fifth birthday. The project was led by in-house designer Mike Guppy, who worked with the team to create a “subtle evolution of the previous ’infinity loop’ mark that reinforces the cohesion of the company’s animation and digital sides, playfully alluding to a pair of eyes contained within an app-icon square,” says Animade.