Absolut launches new campaign with a film directed by Emmanuel Lubezki

Today Absolut launches Create a Better Tomorrow, Tonight, a new global-campaign that celebrates creativity in all its forms with One Night, a film directed by three-time Academy Award-winner Emmanuel Lubezki. Lubezki is internationally acclaimed having taken home the Oscar for Best Cinematography for his work on Gravity, Birdman and The Revenant. One Night boasts Lubezki’s visually captivating style in order to celebrate some of the universe’s most powerfully creative moments and is accompanied by a voiceover from Oscar and Golden Globe nominated actor and musician, Juliette Lewis.

Create a Better Tomorrow, Tonight, will continue Absolut’s celebration of creativity, following on from their previous Equal Love film and #KissWithPride campaign. Having collaborated with artists such as Andy Warhol, Keith Haring and Tom Ford in the past, this new campaign will see Absolut unveil work from Mickalene Thomas, Toilet Paper Magazine, Olivia Steele, Stevie Gee and RUDE over the coming months. All with the aim of promoting Absolut’s beliefs that “no matter where we are from, we are human; that everyone should be free to express themselves; that all genders are equal; that people should be free to love who they choose; and that producers should be transparent about their production.”