Product Design: BSG's WOOD.b bike is a marvel of design simplicity

A wooden bike, you say? Surely not? Yes sir/madam, it’s true – Strasbourg-based BSG, founded by design studio Boltz & Saos, have created a beautifully designed new model called WOOD.b, made from a strangely harmonious combination of beech plywood and high-quality steel. The careful balance between the two materials allows for complete customisation of the design, and the universality of the Columbus parts means it can be repaired or serviced at any European bike shop with no trouble at all. Quite simply, this is great design at its most versatile.