Will Adler

It is sometimes enough to like something simply because it looks good. Context and concept are important – who could argue? – but now and then work that provokes a purely visceral reaction is all that’s needed. Will Adler, with obvious sympathy for his Californian surroundings – think sun-bleached beaches and unruly palm trees – creates sparkling, good-looking photographs that genuinely please, without the uneccessary baggage of further explanation.