Wade Jeffree's Hardy is a typeface with a certain edge

When showing off a new typeface, most designers opt for the go-to panagram “The quick brown fox jumps over the lazy dog.” On one of the promotional posters for his new font Hardy, Wade Jeffree has plumped for “It’s too easy being a c**t.” In other words, this is a typeface with attitude.

The Australian, New York-based designer was idly sketching on the subway one day when the basic idea of Hardy began to emerge. “Upon arriving home I sat down and designed some characters and created the rules for the set. I actually started with the word ”fuck.” My foul mouth continues to be a key personality trait; I think this is inherent in the posters.”

It took Wade a month and a half working evenings and weekends to finish the font, trying to find time around his day job (at Sagmeister & Walsh) and his freelance commitments, with the glyphs in particular proving tricky to get right.

Wade describes the final product as “a display typeface whose circular cuts replace each angled intersection. For every 45° and 90° angle, there is a circle to soften the edge while still maintaining the typeface’s chiseled appearance. Each circle’s size is determined by the measure of the angle. The result is a largely masculine, yet somewhat awkward geometric face with strong personality.”

Shortly after uploading it to his site, Ten Dollar Fonts got in touch and Hardy is now available to buy over on their site. A happy ending for Wade and his potty-mouthed personal project!