Advertising: CIWF catapult apples at pigs in World's First Really Live Feed

Ever wondered what pigs eat? Or what they do when they hang out together? Or if they dream? Well the answer to this conundrum is…apples! And they snuffle into each others bellies, and yes, they dream a lot. In fact, they’re really just huge snuffly pink balls of niceness, as Compassion in World Farming, or CIWF, are trying to prove with their latest campaign to reduce cruelty to farm animals and encourage people to eat free range.

Moreover, though, the campaign is really, really fun; those clever chaps over at Elvis agency connected an enormous interactive billboard on Eat Street in Westfield shopping centre, London, to Wren Davis free-range farm in Buckinghamshire, allowing shoppers to use a live feed app to hurl “apples” at the billboard and then watch an elaborate feeding machine catapult them to hungry pigs in real life over at the farm. We challenge you to watch this and not to want to eat all your meals with an enormous, apple-spewing catapult.