Brilliant catchy puppy-puppet ad by the Jullien Brothers for San Francisco SPCA

The Jullien Brothers are forging ahead happily by doing wonderful things with winning characters, costumes, sets and animations. Their latest is a heart squeezing short for the San Francisco SPCA which features a man-puppy so unfortunate as to be bred for sale on the internet. As well as being an impossibly good feat in puppetry (the brothers’ best yet) with neat editing and canny use of smoke machines, the story is delivered in a dangerously catchy song that has me singing “what a crime, what a cryyyyyme” over and over in my head and sometimes – much to the delight of those nearby – randomly out-loud.