Amazing new Body Shop ad shows how The Queen spends Mother's Day morning

Date
11 March 2015

Turns out even Prince Charles and Camilla are prone to some Royal cock-ups on Mother’s Day, if a new ad for The Body Shop is to be believed. The brilliant spot by Mr President and Alison Jackson shows Charlie and Cam struggling, as many of us do, to make the morning just perfect for Her Majesty, burning the toast, making a shambles of Sellotaping gifts and goofing around washing the corgis. Where they do succeed, however, is in making the boiled eggs into very British little soldiers. It’s a really clever campaign – sweet, funny, brilliantly written and replete with Harry dashing down the stairs clutching champagne, wearing nothing but his pants (Union Jack-patterned, of course.) And if you want some tips from the hapless pair before this Sunday, there are six additional films showing the prep in more detail, including “How to blow-dry a corgi” and “How to make a breakfast fit for a queen.” Great work, Alison!

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Alison Jackson and Mr President: Mother’s Day for HM “The Queen”: a royal home video, still

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Alison Jackson and Mr President: Mother’s Day for HM “The Queen”: a royal home video, still

Above

Alison Jackson and Mr President: Mother’s Day for HM “The Queen”: a royal home video, still

Above

Alison Jackson and Mr President: Mother’s Day for HM “The Queen”: a royal home video, still

Above

Alison Jackson and Mr President: Mother’s Day for HM “The Queen”: a royal home video, still

Above

Alison Jackson and Mr President: Mother’s Day for HM “The Queen”: a royal home video, still

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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