Studio Hato’s perceptive exhibition identity for Wellcome Collection’s States of Mind

In their exhibition identity for Wellcome Collection’s State of Mind, Studio Hato designed the typography, printed matter and promotional material, developed a digital learning tool and collaborated with architecture and urbanism practice We Made That on the exhibition furniture and structure.

Their typeface, grounded in Gestalt Theory, which attempts to understand the laws of our ability to maintain meaningful perceptions amongst chaos, is developed out of bent steel. In its current iteration, the letterforms appear to hover above a layer of colour and light, which shifts with the viewers vantage. Here, Studio Hato are referencing Ann Veronica Janssen’s installation yellowbluepink, the work opening the States of Mind exhibition season. Their nod to her use of light and mist runs through to the exhibition’s print material, for which full-bleed neon is printed on the underside of semi-transparent paper, creating a light fog beneath the text on the artist and the concept of consciousness.

The exhibition will continue through to next year with a more expansive show of contemporary and historical artwork, objects and ephemera opening in the new year. The show will be accompanied by an anthology of literature, philosophy, science and art with extracts from the Wizard of Oz and writing by William Blake.