Set Design: Glossy and majestic, Romain Lenancker's art direction is unrivalled

Art directors don’t come much glossier than Romain Lenancker, as we’ve noted while marking his progress on a near yearly basis over the last couple, and perhaps as a result his unique brand of set design and art direction are basically unrivalled by anybody else in his industry. From creating sand dunes out of cosmetic powder to freezing products in decadently huge blocks of ice and sinking bottles of scent in swathes of black leather, Romain knows exactly what it takes to promote an everyday object from the realms of the ordinary to something altogether more majestic. And majesty is exactly what his ideas possess; all high fashion and luxury in no small measure.