APFEL's identity for One Leicester Street is a testament to good taste

Dreamy new Soho hideaway One Leicester Street combines a hotel and restaurant in one plentiful feast of gastro-design wonderment and A Practice For Everyday Life have absolutely smashed the identity out of the proverbial park. Overseeing everything form the look and feel of the space to the costumes, they’ve created a really strong visual brand which is charming without being cutesy. Special mention goes to Sister Arrow’s enchanting illustrations for the menus and the wine list, inspired by ethnobotany and the wealth of ingredients used in-house. All in all it’s testament to all the good taste going on inside – which is loads.