Nicos Livesey’s edible animation for Maynards Bassetts is made entirely from icing, sugar and jelly

Nicos Livesey has created an animation entirely from icing, sugar and jelly for confectionary brand Maynards Bassetts. The film takes the animator’s usual claymation style into new media, making it entirely edible.

The fast-paced film features psychedelic patterns, creepy circus music, robots, wizards, rockets and other bizarre characters, all shot in-camera. Using these new materials came with a host of production challenges, as Nicos explains: “A few models melted, and they didn’t bend so we had to build entirely new models for some shots. One day I even caught some of the model makers eating some of the set,” he laughs. “But I did eat one of the frames when I had no food in the house.”

This follows his brilliantly hair-raising film Glore commissioned by It’s Nice That for Channel 4’s Random Acts.

It is the final short to be released as part of a series produced by Blinkink and Blink Art for Wieden + Kennedy. The other eight ads were created by Rob Flowers, Tom Omeara, Parabella, Chris Bristow, Cartwright Gantz, Jonny & Will, Sebaldo and Jack Sachs, and can be viewed here.