Pratt grad Nathalie Sims creates unexpected designs using systems and codes

Natalie Sims’ design deals with a whole tonne of content, placing it in interesting arrangements based on a notion, theory or even a bilateral cipher system developed by Francis Bacon. Far from being random, the effect is unexpected, aesthetically referring to online image searches and offline heavy reference.

Having just emerged from a M.F.A in communications design at Pratt, Nathalie seems well-versed in her design language and can offer up equal weight to image and text. Her interest in subjects a little left of the normal design experience (as with her thesis Mystical stuff, auras and “collective enchantment”) are discussed and implemented intelligently throughout her portfolio and it’s with this seriously considered context that her work is able to explain her ideas so effectively.