Graphic Design: Letters morph into objects in this striking, abstract typographic project

Date
31 March 2014

Carole Gautier and Eugénie Favre are My Name is Wendy, a French graphic design studio based in Paris whose work is characterised by an incredibly strong visual language. In D/I/M/E/N/S/I/O/N they created a series of posters in which they reinterpreted the familiar forms of letters, as objects.

On paper the idea is a familiar one, but the execution here sets it far apart from other typographic projects. Defined by strong geometric shapes filled with half-tone elements, vibrant colours and subtle gradient effects, each poster blurs the lines which once formed recognisable letters, to create something new and entirely unexpected; a flight of stairs emerges from the letter “M,” and an armchair from an “E." The project is abstract and striking, both characteristics which underpin MNisW’s practice. Very innovative stuff.

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My Name Is Wendy: D/I/M/E/N/S/I/O/N

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My Name Is Wendy: D/I/M/E/N/S/I/O/N

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My Name Is Wendy: D/I/M/E/N/S/I/O/N

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My Name Is Wendy: D/I/M/E/N/S/I/O/N

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My Name Is Wendy: D/I/M/E/N/S/I/O/N

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My Name Is Wendy: D/I/M/E/N/S/I/O/N

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My Name Is Wendy: D/I/M/E/N/S/I/O/N

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My Name Is Wendy: D/I/M/E/N/S/I/O/N

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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