ManvsMachine: More 4 identity

The race to win the right to rebrand More 4 was a competitive one, but ManvsMachine’s vibrant new design unveiled today looks to be a great choice. Based on a logo featuring multi-coloured triangles which flip like pages of a book –reflecting both the maturity and diversity of the channel’s programming and its audience – the new identity feels like a positive step for the channel, puncturing its slight previous pomposity with aplomb. Click through to see the new identity in both animated and front of camera action, plus a neat making-of video.