Loose Collective nail new identity for Northern School of Jazz

If I’m honest I’ve never really got jazz and I’ve got no plans to live in the northwest but if I did, and I was, then I would definitely enrol at The Northern School of Jazz. Not beceause of anything to do with the school’s jazz philosophy (is that even a thing?) but because of the new identity created by Manchester studio Loose Collective. Inspired by the 1960s Blue Note era it’s built around a deceptively simple musical based-logo which works effortlessly across the usual range of stationery, flyers, business cards etc. It’s also really memorable, thus nailing the major prerequisite of any good identity.