Loose Collective nail new identity for Northern School of Jazz
If I’m honest I’ve never really got jazz and I’ve got no plans to live in the northwest but if I did, and I was, then I would definitely enrol at The Northern School of Jazz. Not beceause of anything to do with the school’s jazz philosophy (is that even a thing?) but because of the new identity created by Manchester studio Loose Collective. Inspired by the 1960s Blue Note era it’s built around a deceptively simple musical based-logo which works effortlessly across the usual range of stationery, flyers, business cards etc. It’s also really memorable, thus nailing the major prerequisite of any good identity.
Loose Collective: Northern School of Jazz identity
Loose Collective: Northern School of Jazz identity
Loose Collective: Northern School of Jazz identity
Loose Collective: Northern School of Jazz identity
Loose Collective: Northern School of Jazz identity
Loose Collective: Northern School of Jazz identity
Loose Collective: Northern School of Jazz identity
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.
