Creatives sometimes take advantage of the phrase, “Simplicity is genius,” but these adverts for Hubba Bubba chewing gum, designed by Austrian art director Lisa Zeitlhuber, are a perfect illustration of that idea’s potency. Playful, easy to understand and expertly-executed, they have both artistic integrity and commercial pulling power. With a CV boasting intern stints at PI&C, Saatchi & Saatchi and Ogilvy, it comes as no great surprise that Lisa has such talent – now it will be fascinating to see where she goes next.
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.