Sweet, sweet Le Sucre branding from Lyon studio La Direction

A sweet, sweet identity project for you today, in the shape of Lyon-based studio La Direction’s work for venue Le Sucre. The studio is helmed by Aurélien Arnaud and Elsa Audouin, who set it up two years ago and have since worked across print, web, and interior graphic design for clients ranging from adidas to Born Bad Records to Grolsch. The one that most neatly presents the breadth of their capabilities, though, is the aforementioned Le Sucre project. The venue is a late-night party joint in Lyon, and the graphics subtly reflect its hip vibe while remaining resolutely timeless and simple. We love the restraint of the interior graphics, letting the strange architecture speak out, and the gorgeous blue of the printed materials. Elsewhere on La Direction’s site are some excellent poster designs, so we’ve popped a couple of our favourites on here for you. What’s not to love about the blue erotic market woman?