A big naked man and a very clever reveal in this ad from Jonathan Gurvit

Dear readers, I am not going to lie to you, there’s a very large, very nearly-naked man throughout this video. That may or may not be your cup-of-tea (I am not here to judge) but you probably are into clever, memorable and effective adverts and this is a real humdinger. Watch it until the end – the reveal (or not as the case may be) is beautiful, and then watch it again to revel in the craft that’s gone into it.