Ji Yeo's stirring project photographs the plastic surgery obsession in Korea

Set up by Korean photographer Ji Yeo, The Beauty documents the increasing importance of self improvement in Korea specifically women, who are falling pray to the ideal image personified by the media. These portraits bare all the scars, bruises and pain these women have to go through to make themselves “beautiful”. In a world where looks are more important than personality, the sombre attitude of these women sitting in their hotel rooms shows the powerful influence of the media and whether the individuals wanted to have it or not.